How to Create Engaging Social Media Content on a Budget

How to Create Engaging Social Media Content on a Budget

Are you looking for great new ways to create effective content? Doing so will be the best way to gain a new audience for your site and your business. The good news is that you don't need a million dollars to do so. Here are some handy tips that will help you create engaging social media content, even on the strictest budget.

Use Memes to Help Make Your Point

One of the best ways to create engaging social media content is to pepper your social media pages with plenty of GIF memes. These handy memes are extremely effective and very easy to create. Best of all, they won't put a major dent in your marketing budget.

One of the most effective types of memes to create are GIFs. These images will punctuate your post with a bit of humor or a quick and effective point. Viewers who may have initially been inclined to skip over your actual post may find themselves reading it after all. This is the power that a good GIF can hold over a reader.

Example of GIF - The Big Lebowski

Yes Dude, GIFs are awesome !

Instead of posting a boring, blinding wall of text, break it up with some handy GIFs. This will break the monotony and encourage your readers to keep scrolling down to the end. And at the end, of course, is where the good bits are. These are the bits where you tell your reader how to click through to your site to order goods from your store.

There are plenty of places on the web where you can go to in order to create your own GIFs. These handy online meme generators are quick, easy, and very cost-effective to make use of. Doing so will help you spread the message about your business in a much more efficient fashion. Best of all, you'll hardly have to spend any money at all.

Read also : La revanche des GIF

Try to Use Your Own Photos

One of the fakest looking things that a business owner can do is rely too heavily on free stock images. A few here and there are fine. But when there are too many of them in a row, it looks lazy. Even worse, it looks really cheap. Even if you are initially on a very strict budget, you never want to make it that obvious to your audience.

It's a good idea to try to use as many of your own photos as you can. You don't have to do anything fancy. Just set aside some time in advance to devote to the task of taking a few high-quality photos on a decent camera. Once you have the images, upload them to the web.

You'll be surprised at the response you can get by simply "keeping it real." You will also show your viewers that you are willing to take the time and invest the energy to do things right. This will be a major plus in the eyes of viewers who have gotten fed up with always seeing the same boring, obviously stock, images, time and time again.

Turn Your Customer Testimonials into Handy Graphics

Another great way to use graphics to advertise your business is to make the best use of testimonials from your customers. Whenever you get a really great one, be sure to ask the person who sent it if you can use it. Offer them a discount on their next purchase or a free promo gift in order to secure their cooperation.

Once you have it, you can create a quick and flashy little graphic that will catch the eye of a viewer. Include the best bits from the testimonial you received and be sure to share it on all of your various social media pages. This is free advertising that will go a long way toward convincing readers to visit your site.

The Time to Heighten Your Online Engagement is Now

There is no time like the present to heighten your level of online engagement with your audience. The sooner you do so, the sooner you will be able to enjoy a whole new level of sales. You don't need a giant budget to do so. Making use of quick and easy solutions is the best way to give your business the boost it needs.

Daniel Dubois

Daniel Dubois

Passionné par le Web depuis 2007, Daniel défend la veuve et l'orphelin du web en créant des sites respectueux du W3C. Fort d'une expérience de plusieurs années, il partage ses connaissances dans un état d'esprit open source.
Très impliqué dans la communauté Joomla depuis 2014, il est actif au sein de plusieurs projets, conférencier et fondateur du JUG Breizh.